REFLECTIONS ON THE DIGITAL IMAGE IN CONTEMPORANEITY
DOI:
https://doi.org/10.53450/2179-1465.RG.2021v12i2p241-250Keywords:
Technical image, Photographic Image, Ways of SeeingAbstract
Nowadays it can be said that one lives in a world permeated by images, becoming a powerful resource for the digital dissemination of information, and raised to the category of one of the communication stimuli that has most influenced the culture as a whole. This article aims to verify the importance of the image in communication as an instrument for the acceptance of products in a competitive consumer market. Then, it will analyze how the message becomes differentiated and imaginative, seeking to personify products through persuasive concepts. Thus, we sought to outline a scope that will allow us to evaluate the process of building the message from the unfolding of the conceptual treatment.
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