Uncertain zone: the ARG as a means of collaborative construction of content
Keywords:
ARG, Uncertain Zone, TransmediaAbstract
This article will discuss a case study conducted on the Alternate Reality Game (ARG) Uncertain Zone, performed by members of Superinteressante magazine, published by Editora Abril, as an alternative marketing strategy for the product Guaraná Antarctica, manufactured by AMBEV drink company.Downloads
References
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