TRANSMEDIA ANALYSIS ABOUT THE PROGRAM FALE CONOSCO OF THE GNT CHANNEL ON YOUTUBE
Keywords:
YouTube, Telesivion, Intermedia, Transmedia, Fale ConoscoAbstract
In the subscription channel GNT was created the program Fale Conosco, available on its YouTube page. When reading the comments left by the users in the different social networks of the transmitter, like Facebook, Instagram and in the own Youtube, the program is an audiovisual coproduction that promotes the dialogue between the GNT and its audience, through the transmedia. The purpose of this study is to understand how Fale Conosco explores the potentialities of YouTube and, consequently, incorporates the traditional television format in the digital environment, in addition to approaching different users. Fale Conosco's investigation takes place through the exploratory analysis of five videos, which have their format reproduced more than once in the playlist of the program on YouTube, configuring interaction of coproduction expanded in transmedia.
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