Consumption in cyberspace: the explosion of mobile apps that help control life in the palm of your hand

Abstract

The value of information exchange is in spontaneity and in real time. People create texts, videos, music and disseminate through their mobile phones, the internet, etc. 13% of users of smarthphones in Brazil made purchases by cell phone in Brazil, according to Ibope Media (2013). Among the most purchased items are games and applications (37%). This work aims to analyze the change in the tools that make mobile viability possible and how 'things' are gaining momentum through electronic devices. In this context, things in the post web come to life as they are integrated into people's daily lives. The methodology used presents the literature review, outlining the concepts of consumption, marketing evolution, the psychographic profile of the generations, digital generation (DOVER and MOFFIT, 2012) and cultural portability (CANCLINI, 2008). The corpus of the study provokes a reflection on the applicability of the smart device network concepts present in the smartphones, exemplified here by the Nike Running, AliveCor and Tinder applications and the benefits of them delivered to society. The results present an industry of "things" that specifically serve a young audience who seeks the experience of participation and engagement on the internet. We conclude that in the face of the innovations created each month, we see an industry of "things" that can specifically serve a young audience that seeks the experience of participation and engagement on the Internet. To meet the "digital generation" (DOVER; MOFFIT, 2012), more devices are needed that can offer diverse media. In this sense, technological consumption is perceived, where machines and programs are configured as commodities (BRETA, 2007), but also people become products by propagating their subjectivities on the internet.