Types of Digital Activism and Lazy Activism in the Cultural Map

Authors

  • Gabriela Bezerra Lima UFPE

Keywords:

Ativismo digital, Ativismo Preguiçoso, Contrato de Comunicação, Mapa Cultural, Publicidade

Abstract

This article proposes to list the types of digital activism developed by institutions and individuals that stimulate the sharing of their messages in digital social networks. From the classification of the types of digital activism (VEGH, 2003), we propose a subclassification of the activism of 'organization and mobilization' and the actions of 'lazy activism' (MOROZOV, 2010). To exemplify the types of digital activism, this article observes the actions developed on the internet by the SOS Mata Atlântica Foundation. Our objective is to analyze how digital communication activism (CHARAUDEAU, 2006) contracts are perceived and what are their levels of challenge to the status quo in the Cultural Map (DOUGLAS, 1998).

Downloads

Download data is not yet available.

Downloads

Published

2012-08-06

How to Cite

BEZERRA LIMA, G. Types of Digital Activism and Lazy Activism in the Cultural Map. Revista GEMInIS, [S. l.], v. 3, n. 1, p. 71–96, 2012. Disponível em: https://revistageminis.ufscar.br/index.php/geminis/article/view/99. Acesso em: 27 jul. 2024.

Issue

Vol. 3 No. 1 (2012): Ativismo Digital

Section

Dossiê

License

Authors who publish in this journal agree to the following terms:

a. Authors retain copyright and grant the journal the right of first publication, with the work simultaneously licensed under a Creative Commons Attribution License that allows sharing of the work with acknowledgment of authorship and initial publication in this journal.

b. Authors are authorized to assume additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (eg, to publish in an institutional repository or as a book chapter), with acknowledgment of authorship and initial publication in this journal.