IQIYI AND THE CHINESE TELEVISION:
A REFLEXION ON SVOD PLATFORMS BEYOND THE WEST
DOI:
https://doi.org/10.53450/2179-1465.RG.2021v12i3p151-168Keywords:
SVOD, China, iQIYIAbstract
Although China has become a significant country in political and economic fields, few studies are conducted in Brazil about the country from the media's studies perspective. The article discusses the Chinese television industry, from the recent transformations caused by the emergence of the digital environment. We explored the case of the video on demand platform iQIYI, one of the biggest representatives of the SVOD market. We use the bibliographic review, aiming to contribute to the de-westernization of studies on television and on digital platforms. We conclude that the State is a key element for understanding the SVOD market's dynamics in China.
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References
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ZHANG, Xiaoran. From western TV sets to chinese online streaming services: english-language TV series in mainland China. Journal of Audience & Reception, v. 16, n. 2, p. 220-242, 2019.
ZHAO, Yuezhi. Communication, crisis, and global power shifts: an introduction. International Journal of Communication, v. 8, p. 275-300, 2014.
ZHAO, Yuezhi. Communication in China: Political economy, power, and conflict. Lanham: Rowman & Littlefield, 2008.
ZHU, Ying. TV China: Control and Expansion. In: SHIMPACH, Shawn (ed.). The Routledge Companion to Global Television. New York & London: Routledge, 2020.
ALBUQUERQUE, Danilo. Plataformas de TV online: um estudo de caso do GloboPlay. 2020. 95 f. Dissertação (Departamento de Artes e Comunicação) - Programa de Pós-graduação em Imagem e Som, UFSCAR, São Carlos, 2020.
BAI, Ruoyun. Refashioning chinese television through digital fun. In: SHIMPACH, Shawn (ed.). The Routledge Companion to Global Television. New York & London: Routledge, 2020.
CURRAN, James; PARK, Myung-Jin. De-westernizing Media Studies. New York: Routledge, 2000.
CURTIN, Martin; LI, Yongli. iQiyi: China's internet tigers. In: JOHNSSON, Derek. (org.). From networks to Netflix: a guide to changing channels. New York and London: Routledge, p. 343-353, 2018.
DAVIS, Mark; XIAO, Jian. De-Westernizing Platform studies: History and Logics of Chinese and U.S. Platforms. International Journal of Communication, v. 15, p. 103-122, 2021.
DISSANAYAKE, Wimal. Asian television dramas and Asian theories of communication. Journal of Multicultural Discourses, v. 7, n. 2, p. 191-196, 2012.
GILARDI, Filippo; LAM, Celia; TAN, K Cohen; WHITE, Andrew; CHENG, Shuxin; ZHAO, Yifan. International TV series distribution on chinese digital platforms: Marketing strategies and audience engagement. Global Media and China, v. 3, n. 3, p. 213-230, 2018.
GLUCK, Antje. De Westernization and Decolonization in Media Studies. Oxford Research Encyclopedia of Communication and Critical Studies (Oxford Research Encyclopedias), Oxford: Oxford University Press, 2018.
HONG, Yu. Pivot to Internet Plus: Molding China’s digital economy for economic restructuring? International Journal of Communication, v. 11, p. 1486–1506, 2017.
IWABUCHI, Koichi. Recentering Globalization: Popular Culture and Japanese Transnationalism. London: Duke University Press, 2002.
KEANE, Michael. Creative industries in China: Art, design and media. Cambridge, UK: Polity Press, 2013.
JIN, Dal Yong. The construction of platform imperialism in the globalization era. Triple C, v. 11, n.1, 2013, p. 145-172.
LADEIRA, João. O algoritmo e o fluxo: Netflix, aprendizado de máquina e algoritmos de recomendações. Revista Intexto, n. 47, p. 166-184, 2019.
LIMA, Cecília; MOREIRA, Diego; CALAZANS, Janaína. Netflix e a manutenção dos gêneros televisivos fora do fluxo. Revista Matrizes, v. 9, n. 2, p. 237-236, 2015.
LOBATO, Ramon. Netflix Nations: the geography of digital distribution. New York: New York University Press, 2019.
MEIMARIDIS, Melina; MAZUR, Daniela; RIOS, Daniel. A empreitada global da Netflix: uma análise das estratégias da empresa em mercados periféricos. Revista Geminis, v. 11, n. 1, p. 4-30, 2020.
MUNGIOLI, Maria Cristina; PENNER, Tomaz; IKEDA, Flávia. Estratégias de streaming de séries brasileiras na plataforma Globo Play no período de 2016 a 2018. Revista Geminis, v. 9, n. 3, p. 52-63, 2018.
PENNER, Tomaz; STRAUBHAAR, Joseph. Títulos originais e licenciados com exclusividade no catálogo brasileiro da Netflix: um mapeamento dos países produtores. Revista MATRIZes, v. 14, n. 1, p. 125-149, 2020.
RAHMAN, Saifur. China’s Foreign Policy and Its Choice for Cultural Soft Power: The Tools. Social Change Review, v. 17 n. 01, p. 1-26, 2019.
SATUF, Ivan. Examinar, prever e prescrever comportamentos: como atuam os algoritmos de engajamento" no Globoplay. Revista Fronteiras, v. 22, n. 3, p. 29-40, 2020.
SCHILLER, Herbert. Communication and Cultural Domination. White Plains, N.Y.: International Arts and Sciences Press, 1976.
_________. Net Yet the Post-Imperialist Era. Critical Studies in Media Communication, v. 8, n. 1, p. 13-28, 1991.
STEINBERG, Marc; LI, Jinying. Introduction: Regional Platform. Asiascape: Digital Asia, n. 4, p. 173-183, 2017.
STRAUBHAAR, Joseph. Beyond Media Imperialism: Asymmetrical Independence and Cultural Proximity. Critical Studies in Mass Communication, v. 8, n. 1, p. 39–70, 1991.
THUSSU, Daya. Media on the move: global flow and contra-flow. Londres: Routledge, 2006.
URBANO, Krystal; ARAUJO, Mayara; MELO, Maria Elizabeth. Orientalismo em tempos de pandemia: discursos sobre a China no jornalismo brasileiro. Revista Rizoma, v. 8, n. 1, p. 106-122, 2020.
WALLERSTEIN, Immanuel. O Universalismo europeu: a retórica do poder. São Paulo: Editora Boitempo, 2013.
WANG, Shifen; YE, Jiamiao. The profting models of China's online video platforms: a case study of iQIYI. Advances in Social Science, Education and Humanities Research, v. 517, 2020, p. 585-589.
WANG, Wilfred; LOBATO, Ramon. Chinese video streaming services in the context of global platform studies. Chinese Journal of Communication, v. 0, n. 0, 2019, p. 1-16.
YANG, Jong Hoe. Globalization, nationalism, and regionalization: the case of Korean popular culture. Development and Society, v. 36, n. 2, p. 177-188, 2007.
ZHANG, Xiaoran. From western TV sets to chinese online streaming services: english-language TV series in mainland China. Journal of Audience & Reception, v. 16, n. 2, p. 220-242, 2019.
ZHAO, Yuezhi. Communication, crisis, and global power shifts: an introduction. International Journal of Communication, v. 8, p. 275-300, 2014.
ZHAO, Yuezhi. Communication in China: Political economy, power, and conflict. Lanham: Rowman & Littlefield, 2008.
ZHU, Ying. TV China: Control and Expansion. In: SHIMPACH, Shawn (ed.). The Routledge Companion to Global Television. New York & London: Routledge, 2020.
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Published
2022-02-16
How to Cite
ARAUJO, Mayara. IQIYI AND THE CHINESE TELEVISION:: A REFLEXION ON SVOD PLATFORMS BEYOND THE WEST. Revista GEMInIS, [S. l.], v. 12, n. 3, p. 151–168, 2022. DOI: 10.53450/2179-1465.RG.2021v12i3p151-168. Disponível em: https://revistageminis.ufscar.br/index.php/geminis/article/view/629. Acesso em: 24 nov. 2024.
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