narratives, branding and consumption: a brazilian supersystem transmedia intertextuality
Keywords:
transmedia intertextuality. Narrative, Branding, Consumption, Os TrapalhõesAbstract
One of the first studies about transmedia is from Kinder, 1991, verifying that cartoon narratives broadcast on US television were made in a hypertextual way. For this phenomenon, Kinder conceived the concept of transmedia intertextuality. At the same time, in Brazil, it’s noticed that Os Trapalhões, a group of comedians formed by Didi, Dedé, Mussum and Zacarias, contributed to a brazilian transmedia supersystem because it was present on different media. In this context that the objective of this research ascended: to analyze the media products derived from television, such as cinema and comic books, from Os Trapalhões, based on the concept of transmedia intertextuality proposed by Kinder. The results verified that this phenomenon encouraged the consumption of its works, other media narratives and products that led the group's brand and reinforced the branding strategies of the quartet.Downloads
References
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