narratives, branding and consumption: a brazilian supersystem transmedia intertextuality

Authors

  • Rafael Jose Bona FURB e UNIVALI

Keywords:

transmedia intertextuality. Narrative, Branding, Consumption, Os Trapalhões

Abstract

One of the first studies about transmedia is from Kinder, 1991, verifying that cartoon narratives broadcast on US television were made in a hypertextual way. For this phenomenon, Kinder conceived the concept of transmedia intertextuality. At the same time, in Brazil, it’s noticed that Os Trapalhões, a group of comedians formed by Didi, Dedé, Mussum and Zacarias, contributed to a brazilian transmedia supersystem because it was present on different media. In this context that the objective of this research ascended: to analyze the media products derived from television, such as cinema and comic books, from Os Trapalhões, based on the concept of transmedia intertextuality proposed by Kinder. The results verified that this phenomenon encouraged the consumption of its works, other media narratives and products that led the group's brand and reinforced the branding strategies of the quartet.

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Author Biography

Rafael Jose Bona, FURB e UNIVALI

Doutor em Comunicação e Linguagens pela Universidade Tuiuti do Paraná (UTP, 2016), com ênfase em Cinema e Audiovisual, Mestre em Educação pela Universidade Regional de Blumenau (FURB, 2007) e graduado em Comunicação Social - Publicidade e Propaganda (FURB, 2002). Atualmente é docente na área de Comunicação Audiovisual da UNIVALI - Universidade do Vale do Itajaí e da FURB - Universidade Regional de Blumenau. Integrante dos grupos Monitor de Mídia (UNIVALI/CNPq) e Comunicação Midiática (FURB/CNPq). Atua em pesquisas sobre intertextos de mídia e consumo com estudos direcionados para o audiovisual, quadrinhos e publicidade.

References

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KINDER, Marsha. Playing with power in movies, television, and video games: from Muppet Babies to Teenage Mutant Ninja Turtles. California (USA): University of California Press, Ltd, 1991.

OS Trapalhões.net. Disponível em: http://www.ostrapalhoes.net/o-psit-/produtos/acessorios/kit-de-aniversario/. Acesso em: 16 ago. 2016a.

______. Disponível em: http://www.ostrapalhoes.net/o-psit-/produtos/bonecos/. Acesso em: 16 ago. 2016b.

SANTOS, Roberto Elísio dos. Aspectos da linguagem, da narrativa e da estética das histórias em quadrinhos: convenções e rupturas. In.: VERGUEIRO, Waldomiro; SANTOS, Roberto Elísio dos. A linguagem dos quadrinhos: estudos de estética, linguística e semiótica. São Paulo: Criativo, 2015, p. 22-47.

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Published

2017-12-18

How to Cite

BONA, R. J. narratives, branding and consumption: a brazilian supersystem transmedia intertextuality. Revista GEMInIS, [S. l.], v. 8, n. 3, p. 168–183, 2017. Disponível em: https://revistageminis.ufscar.br/index.php/geminis/article/view/290. Acesso em: 3 jul. 2024.

Issue

Vol. 8 No. 3 (2017): Negócios, inovação, tecnologia e políticas públicas para o audiovisual multiplataformas

Section

Espaço Convergente

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