Content design as a methodology for producing fantastic narrative

Abstract

This article theorizes about design methodologies from the field of design that can be applied to different writing techniques in order to understand, reflect and generate tools for content design. Intertwining theories of the interpretation of contents and narratives of the areas of games, webdesign, literature, audiovisual, advertising and instructional, as well as empirical data, we tried to conceive a conceptualization about content design. In the end, the use of projective methods in the production of a fantastic narrative is reported.