The cult of online fans and the transformation of Avenida Brasil into a national cult

Authors

  • Clarice Greco PPGCOMECA/ USP

Keywords:

telenovela, facebook, fãs

Abstract

The article intends to locate the telenovela Avenida Brasil in relation to the concept of cult TV. The soap opera combined new aesthetic elements with a plot in suspense and provoked in the public identification in the mass and national commotion. The article analyzes the reactions of the critics specialized and popular, the online manifestations of the fans of the telenovela in the communities and the fanpage of Globo on Facebook. It also seeks to apply the peculiar characteristics of Avenida Brasil to the theoretical concept of cult TV, in order to demonstrate that there may be programs that approach cult in Brazilian television.

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Author Biography

Clarice Greco, PPGCOMECA/ USP

Doutoranda em Ciências da Comunicação pelo PPGCOMECA/USP. Mestre pela mesma Instituição. Bolsista FAPESPProc.2012/05000-6.

References

COULDRY, Nick; HEPP, Andreas. Introduction: Media events in globalized media cultures. In: COULDRY, Nick; HEPP, Andreas; KROTZ, Friedrich. Media Events in a Global Age. New York: Routledge, 2010.

ECO, U. (1985). “Casablanca”: Cult Movies and Intertextual Collage. SubStance, Vol. 14, No. 2, Issue 47: In Search of Eco’s Roses. pp. 3-12.

HALBWACHS, Maurice. A memória coletiva. São Paulo: Centauro Editora, 2006.

LOPES, Maria Immacolata Vassallo. (2003). A telenovela brasileira: uma narrativa sobre a nação. Comunicação & Educação, v.26. São Paulo, jan/abr, 2003.

LOPES, Maria Immacolata Vassallo et al. Brasil: a telenovela como fenômeno midiático. In: Lopes, Maria Immacolata Vassallo de; Gómez, Guillermo Orozco. (Org.). Memória Social e Ficção Televisiva em Países Iberoamericanos. Anuário OBITEL 2013. Porto Alegre: Sulina, 2013.

PEARSON, R. (2010). Observations on Cult television. In: ABBOT,

Stacey (Ed). The Cult TV book: from Star Treck to Dexter, new approaches to TV outside the box. New York: Soft Skull Press.

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Published

2014-12-10

How to Cite

GRECO, C. The cult of online fans and the transformation of Avenida Brasil into a national cult. Revista GEMInIS, [S. l.], v. 5, n. 3, p. 63–78, 2014. Disponível em: https://revistageminis.ufscar.br/index.php/geminis/article/view/204. Acesso em: 3 jul. 2024.

Issue

Vol. 5 No. 3 (2014): Jornada Internacional GEMInIS (JIG 2014): Entretenimento Transmídia

Section

Dossiê

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