The use of online social networks in the interactions of producers and television receivers

Abstract

This article deals with the possibility of participation of the receiver in the production of television content intermediated by online social networks. Based on media convergence, this research demonstrates how the receiver has acted in digital online media and how television can take advantage of the particularities of this interaction between media to promote the creation of collaborative content in which the social network user can interfere, directly influencing the result of the product developed, becoming a new media protagonist. A tool little used by television production that slowly begins to penetrate virtual reality, the forging of this new process of composition could not only entertain the receiver, but also enrich the constantly criticized television language and content. This study exposes the influence of the television medium on what is discussed online; deals with the user's still shy posture in the production of content; and addresses the potential of social networks as a channel of communication between recipients and producers. This article is structured from the definition of social network; besides studying what kind of dialogue between this online medium and TV is practiced these days. Finally, it is debated whether the potential of the interaction between TV and social networks is used in its fullness.