Gamification: conceptual approach and construction for applications on Interactive Digital TV

Authors

  • Marcos Américo UNESP/Bauru, SP
  • Shelley Costa Navari UNESP/Bauru, SP

Keywords:

Gamificação, Interatividade, T-learning, TV Digital, Edutretenimento

Abstract

The implementation of Digital TV in Brazil opens space for the development of educational content based on the concepts of t-learning and edutretenimento. The study proposes the application of gamification as a communication link to encourage and modify the behavior of users. However, it comes up against the conceptual problematic of the term, since the literature has several broad definitions, which vary according to the context of application. The objective of this exploratory study is to propose a conceptual approach in order to construct a delimited concept that supports the system of gamification in Digital Interactive TV.

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Author Biographies

Marcos Américo, UNESP/Bauru, SP

Docente do Programa de Pós-graduação em Televisão Digital: Informação e Conhecimento da UNESP/Bauru, SP.

Shelley Costa Navari, UNESP/Bauru, SP

Mestranda do Programa de Pós-graduação em Televisão Digital: Informação e Conhecimento da UNESP/Bauru, SP.

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Published

2013-12-15

How to Cite

AMÉRICO, M.; COSTA NAVARI, S. Gamification: conceptual approach and construction for applications on Interactive Digital TV. Revista GEMInIS, [S. l.], v. 4, n. 3, p. 87–105, 2013. Disponível em: https://revistageminis.ufscar.br/index.php/geminis/article/view/163. Acesso em: 3 jul. 2024.

Issue

Section

Abordagens Multiplataformas