Socialization and communication encourage the digital movement of content and platforms
Keywords:
Redes sociais, Cultura Social, Tecnologia, Marketing e EstratégiaAbstract
One of the main reasons for joining social networks is socialization and belonging to the community. Technology emerges as an element of support for these human needs, making them more dynamic and transparent and influencing communication between people and organizations, so that the continuity of organizations appears associated with socialization, sharing of interests and interactivity with its audience and is inseparable from the incorporation of digital technologies into its activity. The growing importance of social networks as a marketing tool has fostered the expansion of related technologies, new and powerful electronic platforms are emerging especially for mobile channels, which will be the main form of access to social networks in the near future, the mobility will be driven by devices such as smartphones, e-readers and tables.Downloads
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