The lean forward experience of social TV
Keywords:
TV Social, Mídias Sociais, Segunda Tela, Engajamento, Comportamento da AudiênciaAbstract
The ability to watch TV conversing simultaneously on social networks brought back the culture of "watching in real time" (in English, appointment television). This increases the chances of the public being hit by sponsors' commercials, which makes social TV an excellent ally of broadcasters and advertisers. This is the book's central argument: by employing strategies that engage and reward people who watch a show during their broadcast (second-screen apps, promotional hashtags, supplementary content), marketers have a new tool that exploits a habit old: chat in front of the TV.Downloads
References
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