Internet or TV? New strategies for launching "De Volta"
Keywords:
TV, internet, estratégias de divulgação, plataforma digitalAbstract
The changes that the extensive use of the internet and its tools brought to the daily lives of individuals in contemporary society have also generated significant changes in behavior and relationships. These changes extend to the universe of audiovisual works and the way in which the viewer relates to them. This reality promotes new ways of disseminating and launching films, with the goal of winning an increasingly large audience. A non-commercial work aimed at promoting reflection on human rights through an instigating and innovative approach, the documentary "De Volta" has an unprecedented launch on Canal Futura.Downloads
References
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