DIGITAL NARRATIVES IN DESIGN
IMMERSIVE EXPERIENCES IN THE METAVERSE THROUGH THE ROCK METALVERSO BRASÍLIA EXHIBITION
DOI:
https://doi.org/10.14244/2179-1465.RG.2025v16p337-354Keywords:
Digital Narratives, Design, MetaverseAbstract
This article analyzes the role of digital narratives in design for creating immersive experiences in the metaverse, based on the case study of the Rock Metalverso Brasília exhibition. Content analysis identified five categories: visual setting, characters and plot, interactivity and immersion, symbolic elements and memory, and sequential narrative structure. The findings demonstrate that the articulation of memory, language, and technology is fundamental for meaningful experiences, as it enhances symbolic mediation, activates collective memories, and repositions the avatar as an active subject. The study contributes by proposing analytical frameworks and highlighting the metaverse’s potential as a cultural, educational, and identity-preserving space.
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Copyright (c) 2025 Paulo Henrique Soares de Almeida, Ana Carolina Kalume Maranhão
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