Editorial - AI Narratives: Trends in Audiovisual Production - part 1

Authors

  • João Carlos Massarolo Universidade Federal de São Carlos (UFSCar)
  • André Fischer Universidade Federal de São Carlos (UFSCar)

DOI:

https://doi.org/10.14244/2179-1465.RG.2023v14i3p01-04

Keywords:

artificial inteligence, audiovisual, narrative

Abstract

As AI becomes increasingly integrated into production and storytelling practices, we face new challenges and opportunities that are defining the future of media. The rise of artificial intelligence in the audiovisual sector is not just a technical evolution; it's a revolution in the very structures of narrative. AI tools are enabling creators to explore unprecedented narrative complexities, where the convergence of data, algorithms, and human creativity can result in deeply personalized and immersive storytelling forms. But what are the limits of creativity when algorithms can learn, adapt, and create in ways that only humans used to?

The generative capabilities of AI call into question the very conventional notions of authorship and creativity, challenging traditional boundaries and sparking debates about originality and ethics in creation. The ability of machines to simulate and create original content invites reflection on the future of authorship and the role of creators in the contemporary digital context.

The innovations brought about by AI open up new possibilities for audiovisual production, real-time content personalization, and the development of interactive experiences where the audience can influence or even co-create narratives. In addition, its use also has significant implications in the context of authenticity and emotional manipulation. The potential to generate highly engaging and technically sophisticated content coexists with the risk of promoting disinformation or manipulating perceptions, a concern amplified by the emergence of "deepfakes" and other technologies that can produce falsifiable content indistinguishable from reality.

This edition of Geminis Journal is dedicated to artificial intelligence and how it is reshaping the boundaries of creation and perception in the audiovisual field, an area marked by rapid technological transformations and significant cultural changes.

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Author Biographies

João Carlos Massarolo, Universidade Federal de São Carlos (UFSCar)

Cineasta, professor universitário, Doutor em Cinema pela USP, é diretor e roteirista de vários filmes, entre os quais, São Carlos / 68 e O Quintal dos Guerrilheiros. Publicou: O Potencial narrativo dos videogames e Povo no Cinema: Um estudo sobre Abril Despedaçado, entre outros artigos. É professor associado da Universidade Federal de São Carlos e, atualmente, pesquisa a narrativa transmídia.

André Fischer, Universidade Federal de São Carlos (UFSCar)

Mestre em Imagem e Som pela Universidade Federal de São Carlos. Criador e diretor do Festival MixBrasil, coordenador do Centro Cultural da Diversidade da Secretaria Municipal de Cultura/SP. Foi General Manager da Hornet Networks LatAm, editor e publisher do portal e editora MixBrasil, apresentador e roteirista no Canal Brasil/Globosat, âncora do CBN MixBrasil, colunista do MTV Notícias e da @FolhadeSPaulo. Colaborador de publicações nacionais e internacionais direcionadas ao público lgbtqia+, sete livros publicados incluindo Manual Ampliado de Linguagem inclusiva (2021). Palestrante e consultor sobre assuntos ligados à temática da Diversidade

References

não se aplica

Published

2024-04-22

How to Cite

CARLOS MASSAROLO, João; FISCHER, André. Editorial - AI Narratives: Trends in Audiovisual Production - part 1. Revista GEMInIS, [S. l.], v. 14, n. 3, p. 01–04, 2024. DOI: 10.14244/2179-1465.RG.2023v14i3p01-04. Disponível em: https://revistageminis.ufscar.br/index.php/geminis/article/view/846. Acesso em: 21 nov. 2024.

Issue

Section

Dossier - AI Narratives: Trends in Audiovisual Production

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