Digital Marketing Multimedia: New formats and trends
Keywords:
Multimedia digital marketing, mobile marketing, on-line marketing, viral marketingAbstract
In a moment of enormous changes and technological novelties, it is necessary to understand how marketing is being transformed as a result of the diffusion of digital technologies, especially the design of marketing strategies for interactive on-line media. In addition, the characteristics and principles of on-line advertising campaigns and multimedia advertising production for interactive media are analyzed, for instance advergaming. The objective of the study is to understand the evolution and the characteristics of on-line brands and to discover the characteristics and the potential of viral marketing as well as other new forms of collaborative communication such as social networksDownloads
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