New transmedia design for traditional film festivals

Authors

  • Andre Fischer UFSCar

DOI:

https://doi.org/10.53450/2179-1465.RG.2022v13i3p16-23

Keywords:

Audiovisual, Curatorship, Film festivals, Media convergence, Platformization

Abstract

The disruptive process of transformation in the audiovisual sector were unexpectedly accelerated after the covid-19 pandemic. This caused a rearrangement in the chain of the distribution, exhibition and circulation, restructuring the whole design of film festivals, once considered the launching point of this entire industry and strongly based on specific physical locations. The platformization process permanently changed the traditional model of audiovisual distribution, staffing and curation of festivals - which undergo a hybridization operation that allows the potential use of interactive resources and online delivery of movies, plays and performances to audiences all around the globe. Different narrative strategies in contemporary production using multiple platforms in creative processes are innovating storytelling model and influencing film festival programming and production. The current format of online film festivals restricts access to user data, as the exhibition is limited by parameters established by exhibition licensing agrements and limited tickets per screening. The process of festivals platformization implies new online functionalities integrated at economic and infrastructure levels which fully affects their organization and strategies. MixBrasil Festival is proposing new ways to merge different formats and languages into its programming.

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Author Biography

Andre Fischer, UFSCar

Creator and director of MixBrasil Festival (30th edition in 2022), coordinator and head programmer at São Paulo City Cultural Center of Diversity. Seven books published, speaker and consultant on Diversity and Inclusive Communication. Master's in Image and Sound at UFSCar, degrees in Digital Marketing & Data Science at Fiap and Economics at UFRJ. Previously Latam General Manager at Hornet Networks, editor and publisher at MixBrasil webportals and publishing house, host and screenwriter at Canal Brasil, anchor at CBN radio, columnist for MTV and Folha de S.Paulo.

References

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Published

2022-06-30

How to Cite

FISCHER, A. New transmedia design for traditional film festivals. Revista GEMInIS, [S. l.], v. 13, n. 3, p. 16–23, 2022. DOI: 10.53450/2179-1465.RG.2022v13i3p16-23. Disponível em: https://revistageminis.ufscar.br/index.php/geminis/article/view/711. Acesso em: 3 jul. 2024.

Issue

Vol. 13 No. 3 (2022): Dossier: LINK2022 Journal - The Practice-led Research in Communication Design - Collection Vol. 2

Section

LINK2022 Collection: Practice-led in Communication and Design

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Copyright (c) 2022 Andre Fischer

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