PHIL COULSON AND PEGGY CARTER:

TWO INFILTRATED AGENTS IN MARVEL'S TRANSMEDIA CINEMATIC UNIVERSE

Authors

DOI:

https://doi.org/10.53450/2179-1465.RG.2021v12i2p298-326

Keywords:

Transmedia, Marvel, Narrative, Phil Coulson, Peggy Carter

Abstract

This article explores the concepts of transmedia narratives proposed by Jenkins and Scolari, analyzing the characters Phil Coulson and Peggy Carter who, in addition to being secret agents in the Marvel Universe, also function as transmedia agents. The strategy present in Marvel's Cinematic Universe in the development of a transmedia network of productions provides an opportunity to observe the elements and contexts that allow this achievement through the characters originating from the comics and represented in the feature films, short films and TV series. Furthermore, they constitute important elements of connection between the various narratives of the franchise.

Downloads

Download data is not yet available.

Author Biographies

Sâmela de Carvalho Lima, UNASP

Professora pesquisadora do Centro Universitário Adventista de São Paulo, SP, Brasil. Docente dos cursos de Comunicação Social e Jornalismo. Mestra em Linguagens, Mídia e Arte pela PUC-Campinas, com auxílio bolsa CAPES. Bacharel em Publicidade e Propaganda pela Unasp.

Tarcisio Torres Silva, Pontifícia Universidade Católica de Campinas - PUC Campinas

Professor pesquisador do Centro de Linguagem e Comunicação da PUC-Campinas. Docente do mestrado em Linguagens, Mídia e Arte. Doutor em Artes Visuais pela Universidade Estadual de Campinas, com período de estágio no departamento de Estudos Culturais, Goldsmiths College, Universidade de Londres. Mestre em Artes (Unicamp), bacharel em Ciências Sociais (USP) e em Publicidade e Propaganda (ESPM).

References

AGENTE Carter. Direção: Louis D´Esposito. Produção: Sarah E. Winter.. Autores: Christopher Markus e Stephen McFeely. Estados Unidos: ABC Studios e Marvel Television, 2015.

AGENTES da SHIELD. Direção: Joss Whedon. Produção: Garry A. Brown e Chris Cheramie. Estados Unidos: ABC Studios, Mutant Enemy Television e Marvel Television, 2013.

BARDIN, L. Análise de Conteúdo. São Paulo: Edições 70, 2016.

BERTETTI, P. Transmedia Archaeology: Narrative Expansions across Media Before the Age of Convergence. In: FREEMAN, M.; GAMBARATO, R. R. (Ed.). The Routledge Companion to Transmedia Studies. New York: Routledge, 2019.

BOLTER, J. D.; GRUSIN, R. Remediation: understanding new media. 1. ed. Cambridge: MIT Press, 1999.

BRUNS, A. Produsage: Towards a Broader Framework for User-Led Content Creation. Proceedings Creativity & Cognition, v. 6, 2007.

DEMARCHI, Mary Louise. Avenging women: an analysis of postfeminist female representation in the cinematic Marvel's Avengers series. Dissertação - DePaul University - College of Liberal Arts & Social Sciences, Chicago, 2014.

FREEMAN, M.; GAMBARATO, R. R. Transmedia Studies—Where Now? In: FREEMAN, M.; RENIRA, G. R. (Ed.). The Routledge Companion to Transmedia Studies. New York: Routledge, 2019.

GAMBARATO, R. R. Transmedia Journalism: The Potencialities of Transmedia Dynamics in the News Coverage of Planned Events. In: FREEMAN, M.; GAMBARATO, R. R. (Ed.). The Routledge Companion to Transmedia Studies. New York: Routledge, 2019.

JENKINS, H. A Cultura da Convergência. 2. ed. São Paulo: Aleph, 2009.

JENKINS, H. The Revenge of the Origami Unicorn : Seven Principles of Transmedia Storytelling. Disponível em: <http://henryjenkins.org/2009/12/the_revenge_of_the_origami_uni.html>. Acesso em: 23 mar. 2018.

JENKINS, H. Transmedia Storytelling 101.Henrijenkins.org. 2007. Disponível em: <http://henryjenkins.org/blog/2007/03/transmedia_storytelling_101.html>. Acesso em: 23 mar. 2018.

JENKINS, H. Transmedia Storytelling: Moving characters from books to films to video games can make them stronger and more compelling. MIT Technology Review, 2003.

JUNIOR, W. C. de F. Análise de Conteúdo. In: DUARTE, J.; BARROS, A. (Ed.). Métodos e Técnicas de Pesquisa em Comunicação. 2. ed. São Paulo: Atltas, 2005.

KENNEDY, H. W. Transmedia Games: Aesthetics and Politics of Profitable Play. In: FREEMAN, M.; GAMBARATO, R. R. (Ed.). The Routledge Companion to Transmedia Studies. New York: Routledge, 2019.

KINDER, M. Playing with Power in Movies, Television, and Video Games From Muppet Babies to Teenage Mutant Ninja Turtles. Los Angeles: University of California Press, 1991.

PARODY, C. E. A Theory of the Transmedia Franchise. 2011. University of Liverpool, Liverpool, 2011.

ROSENFELD, A. Literatura e Personagem. In: A Personagem de Ficção. 2. ed. São Paulo: Perspectiva, 1968.

SANTAELLA, L. Gêneros discursivos híbridos na era da hipermídia. Bakhtiniana, São Paulo, v. 9, n. 2, p. 206–216, 2014.

SCOLARI, C. A. Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production. International Journal of Communication, Los Angeles, v. 3, p. 586–606, 2009.

SCOLARI, C. Narrativas transmedia: cuando todos los medios cuentan. Austral Communicación, Pilar – Argentina, v. 2, n. 2, p. 247–249, 2013.

SCOTT, S. Modeling the Marvel Everyfan: Agent Coulson and/as Transmedia Fan Culture. Palabra Clave - Revista de Comunicación, Chía – Colombia, v. 20, n. 4, p. 1042–1072, 2017.

TOSCA, S.; KLASTRUP, L. An Experience Approach to Transmedia Fiction. In: FREEMAN, M.; GAMBARATO, R. R. (Ed.). The Routledge Companion to Transmedia Studies. New York: Routledge, 2019.

VINGADORES. Direção: Joss Whedon. Produção: Kevin Feige. Estados Unidos: Marvel Studios, 2012.

WOLF, M. J. P. Transmedial World-Building: history, conception, and construction. In: FREEMAN, M.; GAMBARATO, R. R. (Ed.). The Routledge Companion to Transmedia Studies. New York: Routledge, 2019.

Published

2021-11-04

How to Cite

LIMA, S. de C.; SILVA, T. T. PHIL COULSON AND PEGGY CARTER:: TWO INFILTRATED AGENTS IN MARVEL’S TRANSMEDIA CINEMATIC UNIVERSE. Revista GEMInIS, [S. l.], v. 12, n. 2, p. 298–326, 2021. DOI: 10.53450/2179-1465.RG.2021v12i2p298-326. Disponível em: https://revistageminis.ufscar.br/index.php/geminis/article/view/523. Acesso em: 3 jul. 2024.

Most read articles by the same author(s)