The trailer, the film and the seriality in the model of the blockbusters of the contemporary hollywood cinema

Authors

  • Márcio Carneiro dos Santos UFMA

Keywords:

Trailer, Serialidade, Narrativa.

Abstract

The relation between trailer and film create a logic of texts from the reconfiguring of the original narrative in filmic texts that are appropriate to many of the communication channels that are used in those big Hollywood launching campaigns. In this scenario, a new form of seriality is established using resources common to fictional series, such as the construction of suspense not only to guarantee the interest of the spectator on the wait of the next episode, but to make him follow the development of the movie product, from its early production moments, up to its commercialization in secondary markets

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Author Biography

Márcio Carneiro dos Santos, UFMA

Mestre em Comunicação pela Universidade Anhembi Morumbi – SP, professor assistente do curso de Comunicação Social da UFMA na área de Jornalismo em Redes Digitais.

References

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HEDIGER, V. The Narative Turn in Film Advertising: on the physiognomy of contemporary trailers. Apresentado em: You Can Have It:Kinorituale,Vienna, 1999.

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MASCARELLO, F. Cinema hollywoodiano contemporâneo. In: MASCARELLO, F. (Org.). História do Cinema Mundial. Campinas: Papirus, 2006.

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ROSÁRIO, Nísia Martins do. Formatos e gêneros em corpos eletrônicos. In: DUARTE,Elizabeth Bastos; CASTRO, Maria L. Dias de (Org.). Comunicação audiovisual: gênero e formatos. Porto Alegre: Sulina, 2007.

SANTOS, Cláudia Melissa Neves. Trailer : Cinema e publicidade no mesmo rolo. Um estudo sobre o trailer e o movie marketing, ilustrado pela campanha de lançamento do filme Cidade de Deus. Dissertação de mestrado do Instituto de Artes e Comunicação Social. UFF, 2004.

Tema: Ficção Audiovisual Seriada

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How to Cite

CARNEIRO DOS SANTOS, M. The trailer, the film and the seriality in the model of the blockbusters of the contemporary hollywood cinema. Revista GEMInIS, [S. l.], v. 1, n. 1, p. 299–316, 2010. Disponível em: https://revistageminis.ufscar.br/index.php/geminis/article/view/24. Acesso em: 22 jul. 2024.

Issue

Vol. 1 No. 1 (2010): Ficção Audiovisual Seriada

Section

Dossiê

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