The cult of online fans and the transformation of Avenida Brasil into a national cult
Keywords:
telenovela, facebook, fãsAbstract
The article intends to locate the telenovela Avenida Brasil in relation to the concept of cult TV. The soap opera combined new aesthetic elements with a plot in suspense and provoked in the public identification in the mass and national commotion. The article analyzes the reactions of the critics specialized and popular, the online manifestations of the fans of the telenovela in the communities and the fanpage of Globo on Facebook. It also seeks to apply the peculiar characteristics of Avenida Brasil to the theoretical concept of cult TV, in order to demonstrate that there may be programs that approach cult in Brazilian television.Downloads
References
COULDRY, Nick; HEPP, Andreas. Introduction: Media events in globalized media cultures. In: COULDRY, Nick; HEPP, Andreas; KROTZ, Friedrich. Media Events in a Global Age. New York: Routledge, 2010.
ECO, U. (1985). “Casablanca”: Cult Movies and Intertextual Collage. SubStance, Vol. 14, No. 2, Issue 47: In Search of Eco’s Roses. pp. 3-12.
HALBWACHS, Maurice. A memória coletiva. São Paulo: Centauro Editora, 2006.
LOPES, Maria Immacolata Vassallo. (2003). A telenovela brasileira: uma narrativa sobre a nação. Comunicação & Educação, v.26. São Paulo, jan/abr, 2003.
LOPES, Maria Immacolata Vassallo et al. Brasil: a telenovela como fenômeno midiático. In: Lopes, Maria Immacolata Vassallo de; Gómez, Guillermo Orozco. (Org.). Memória Social e Ficção Televisiva em Países Iberoamericanos. Anuário OBITEL 2013. Porto Alegre: Sulina, 2013.
PEARSON, R. (2010). Observations on Cult television. In: ABBOT,
Stacey (Ed). The Cult TV book: from Star Treck to Dexter, new approaches to TV outside the box. New York: Soft Skull Press.
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish in this journal agree to the following terms:
a. Authors retain copyright and grant the journal the right of first publication, with the work simultaneously licensed under a Creative Commons Attribution License that allows sharing of the work with acknowledgment of authorship and initial publication in this journal.
b. Authors are authorized to assume additional contracts separately, for non-exclusive distribution of the version of the work published in this journal (eg, to publish in an institutional repository or as a book chapter), with acknowledgment of authorship and initial publication in this journal.
