Alternatives Of Film Marketing: new windows and the case 3 efes

Authors

  • Maria Cristina Couto Melo UFSCar

Keywords:

Novas janelas, convergência, distribuição cinematográfica, exibição cinematográfica, “3 Efes”

Abstract

The industrial model of film production is structured by dividing the realization of a film between the sectors of production, distribution and exhibition, and the gradual and sequential supply of contents in the display windows. On the other hand, the development of the new media and the convergence of the communication media resulted in a model that proposes the exhibition of contents in multiple windows and production by demand of niches. The present article proposes the discussion and understanding of the role of the new display windows, strengthened by the convergence of media vehicles, as alternatives for the diffusion of audiovisual content.

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Published

2012-12-18

How to Cite

COUTO MELO, M. C. Alternatives Of Film Marketing: new windows and the case 3 efes. Revista GEMInIS, [S. l.], v. 3, n. 2, p. 97–107, 2012. Disponível em: https://revistageminis.ufscar.br/index.php/geminis/article/view/115. Acesso em: 3 jul. 2024.

Issue

Vol. 3 No. 2 (2012): Os arranjos contemporâneos da economia do audiovisual e da economia criativa

Section

Dossiê

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