The Multissequences and Transnational Narratives Found in the Games and Advergames

Abstract

This article is the partial result of my ongoing post-doctoral studies in TIDD (Intelligence Technology and Digital Design Post-Graduation Program) at PUC-SP with the support of a FAPESP fellowship. The survey has been accomplished during the period when I stayed as a visiting Professor at UPF - Universitat Pompeu Fabra, Barcelona - under the supervision of Prof. Dr. José Fernández Cavia. This paper aims to analyze gamesadvergames Differences Little Red-Cap from new multisequential narratives and transnarratives that arose especially from the development of these two new media. The purpose of this study is to assess how narratives are being performed and developed in and for games and advergames, as well as how those ones - through their multisequential narratives and media transnarratives are able to present new forms of digital interactions. Therefore, we intend to observe how interaction takes place between players - who are both users and target consumers - and the company - the creator and sponsor of games – according to these new narrative ways that expand through games and advergames.