BETWEEN FRIENDSHIP AND IMAGINED DISPUTES
THE FANS OF IVETE AND CLAUDIA LEITTE IN THE PANDEMIC CARNIVAL
DOI:
https://doi.org/10.53450/2179-1465.RG.2023v14i2p126-144Keywords:
Fancultura, Mediatización, Redes sociales TwitterAbstract
This article aims to reflect upon the interactions of the fans of Ivete Sangalo and Claudia Leitte on the social network Twitter during the live held at the 2021 carnival. With content analysis we could observe thematic categories based on logical and emotional comments which manifest praise and controversy in order to obtain greater adherence – that is, power – within a discursive community. It was possible to infer that these strategies, even if they are established by economic means and to expose brands and advertising, they also work as a space for the manifestation of two fandoms that at times unite and, at others, create imagined disputes between the two singers.
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