Transmedia Franchises - Reflections on doing shared in times of convergence

Abstract

The present work seeks to report the experience of the author during the accomplishment of the mentioned workshop, taught by Prof. PhD. Derek R. Johnson (Wisconsin University), expressing his perceptions about the theoretical content and practical activities presented by the minister. Considering the issues that permeate the conception and management of media, the work developed sought to incorporate relevant elements of the current scenario of a culture of convergence in the collaborative creation of franchises, as well as their interrelationships with the public and information technologies and The purpose of the text, therefore, is to share the learning obtained during the event, reflecting the theme in the national scenario and relating it to the studies carried out in the Graduate Program in Imagem e Som of this university and in the study group itself Geminis.